Tuesday, August 11, 2009

Skruf Moist Snuff




Design by Neumeister.
Moist Snuff, a smokeless tobacco product placed under your upper lip, is widely associated with a blue-collar culture in Sweden. The company behind Skruf wanted to reposition the brand and appeal to a wider audience.
Output:New packaging in white that made the brand feel exclusive, luxurious, contemporary and unisex

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