Cascade

Cascade is Foster’s third-largest beer brand and is brewed in Australia’s oldest brewery at the base of Mount Wellington in Tasmania. The Cascade beer portfolio—made up of two premium beers (lager and light) and three craft beers (blonde, pale ale, and stout)—was fragmented and lacked visual consistency. Cascade’s portfolio volume was also dominated by Cascade Premium Light, which was competing in a declining market. On the whole, Cascade had lost relevance in the competitive premium beer category and needed to redefine itself as a more contemporary, unified brand.

Landor’s task was to create a new brand positioning and architecture for Cascade, allowing for the development of a clear master brand strategy that would be implemented across the portfolio. The challenge was to give Cascade a contemporary look and feel and to ensure that the brand continued to embody its uniqueness through all touchpoints. From Landor this required a deep understanding of—and passion for—the Cascade brand and premium beer category combined with a highly creative design strategy and execution.

From the heart of the brand essence—untamed soul—Landor and the Cascade team reclaimed the Tasmanian tiger as the leading icon for the brand. The tiger provided clarity for Cascade and a direction for all aspects of design—bottle and can graphics and structure, secondary packaging, guidelines, and point-of-sale and merchandising collateral. Portfolio alignment was achieved through a master brand approach that created a unified visual identity eliminating the brand’s fragmentation. Landor also used on-premise merchandise to lay the foundation for future brand building. In 2008, the design was recognized with an Australian Packaging Award.

Designed by Landor, Australia.

A Teaspoon of Sugar

Latest work by Mouse Graphics, Greece.

This work is a conscious attempt to literally interpret the pack content: 'One spoonful of sugar' - visually and verbally stated. Straightforward and simple, the pack design obviously invites to a more decorative daily cupper.

MYGO Super Fruits

MYGO is a new generation of drink, a super fruit juice, rich in antioxidants. It contains GOJI berry, an ancient Chinese medicinal fruit, often called “ the fruit of happiness”. It is believed to stimulate and boost your fundamental energy. Mygo is also rich in Vitamin C, and is a healthy and effective alternative to current energy drinks.

Delicious fruit cocktail made of a combination of Blueberry and Gojiberry, a fruit with one of the highest concentrations of vitamin C, full of nutrients and antioxidants. MYGO BLUE combines these two fruits for an intense experience. Super tasty, super vitaminized, super healthy. Known to contain high levels of anthocyanins.

Designed by B&T.

Septiembre

Bodegas Trapiche commissioned Tridimage to renew the brand image and packaging of their cool wine September, one of the leaders of the Argentine market. Based on the concept of "Spring night" the flower icon builds colorful patterns in each label.

Designed by Tridimage.

Ipacs Winery

Ipacs Winery is a young, emerging, dynamic developing and already successful winery led by an ambitious owner.

Our task was to design the CI and the packaging for the winery. Neither the package-technology nor the budget of Ipacs can rival with the historic wineries. Thus the designer's goal was to make advantage of the disadvantage. The quite unusual flag-like label was born thanks to this pressure. The label holds all important information so the tag on the bottle could concentrate exclusively on the branding.

Designed by Café Design, Hungary.

BeneVia

BeneVia health drink packaging by Periscope, United States.

The Bay Tree

Irving have been commissioned by the founders of The Bay Tree to overhaul their complete range of food products. In short their philosophy is that The Bay Tree food products offer a ‘helping hand in the kitchen’. Products such as ready made cooking sauces, pickles and condiments help busy people save time in the kitchen. All of the products are hand made in The Bay Tree kitchens rather than processed in a large factory. The best possible ingredients are used and were possible they are sourced locally – these ingredients are often reflected on the labels. The hands-on, informal and friendly approach of the founders Emma McDonald and Lucie Lewis is reflected in the design of the labels. Irving have been working with the celebrated British illustrator Chris Brown to bring charm, wit and a distinctive personality to the brand.

Designed by Irving & Co, United Kingdom.