Cascade

Cascade is Foster’s third-largest beer brand and is brewed in Australia’s oldest brewery at the base of Mount Wellington in Tasmania. The Cascade beer portfolio—made up of two premium beers (lager and light) and three craft beers (blonde, pale ale, and stout)—was fragmented and lacked visual consistency. Cascade’s portfolio volume was also dominated by Cascade Premium Light, which was competing in a declining market. On the whole, Cascade had lost relevance in the competitive premium beer category and needed to redefine itself as a more contemporary, unified brand.

Landor’s task was to create a new brand positioning and architecture for Cascade, allowing for the development of a clear master brand strategy that would be implemented across the portfolio. The challenge was to give Cascade a contemporary look and feel and to ensure that the brand continued to embody its uniqueness through all touchpoints. From Landor this required a deep understanding of—and passion for—the Cascade brand and premium beer category combined with a highly creative design strategy and execution.

From the heart of the brand essence—untamed soul—Landor and the Cascade team reclaimed the Tasmanian tiger as the leading icon for the brand. The tiger provided clarity for Cascade and a direction for all aspects of design—bottle and can graphics and structure, secondary packaging, guidelines, and point-of-sale and merchandising collateral. Portfolio alignment was achieved through a master brand approach that created a unified visual identity eliminating the brand’s fragmentation. Landor also used on-premise merchandise to lay the foundation for future brand building. In 2008, the design was recognized with an Australian Packaging Award.

Designed by Landor, Australia.

Preece

Australia’s leading illustrators were commissioned to create artworks inspired by the Mitchelton winery in central Victoria for the latest Preece re-branding. The rejuvenation has elevated Preece into the top 50 best selling wine brands in Australia.

Packaging by Frank Aloi, Australia. It is the finalist at the AGDA Awards.

Found Organic

Found Enterprises just launched Found Organic in Australia.

The Design of the label has been created with two thoughts in mind; Transparency and interactivity.
Found has nothing to hide, there is no “back or front” so from any angle the logo and all info can be seen.
The bottle shape expresses simplicity and elegance. The tall conical shape almost resembles a perfume bottle, supporting an ongoing proposition that natural beauty comes from within.
Found is the first carbon neutral juice company in the world, we are 100% organic, pure fruit, no additives, preservatives, etc etc.

Extra Juicy

As Australia’s largest privately owned beverage business, P&N Beverages chose War Design to help develop new products, strategies, re-invigorate visual identity, packaging and print advertising. Due to P&N's production expertise, they are able to bring new products to the market in a very short time in response to any changes or opportunities that may arise. This also requires War Design to interpret these situations and produce suitable designs very quickly. In the past four years, War Design has worked in unison with P&N to deliver a range of successful product launches and relaunches. This close working relationship has ensured P&N now compete with their competition on a more level playing field.

Designed by War Design, Australia.

Richfield Vineyard

Richfield Vineyard is located on a crossroad outside Tenterfield, in the New England wine-growing region of New South Wales, Australia. The vineyard is situated in a small, sheltered area of well drained soil and has produced such excellent fruit that it was soon referred to by the property’s owner as his ‘pocket of gold’. The idea of this small area of prized land was the inspiration for the packaging. The labels feature a simple graphic aerial view of the crossroad with the vineyard represented by a matt, foil, gold square. Each different wine features the crossroad and vineyard but the placement on the label changes as though the vineyard has been approached from a different direction

Designed by The Collective, Australia.

Piazza D'Oro

The Piazza D’Oro brand is found the world over but nowhere is the R&G coffee market quite so dynamic as here in Australia. An unwanted de-positioning of Piazza D’Oro had occurred against a trend of Craft, Locality and Authenticity, resulting in an explosion of gourmet and boutique roasters which connected at a much deeper level than Piazza D’Oro. The previous brand expression and execution felt corporate, lacking the human qualities of passion and expertise that’s driving much of the market. As a result the brand was finding it hard to break into new café accounts.

Identifying and unlocking mega trends, archetypes (The Lover) was critical. Decoding the coffee ritual & experience informed the right way to tap into ‘Craft’. The end result is a more human and sensual ‘love mark’, whose execution exudes the sensory theater, and ritual of coffee. The identity is both masculine and feminine at the same time…the ultimate Casonova?

Consumers, brand managers and sales team at a global level are of course …in love.

Designed by Barker Gray, Australia.

Seriously Pink

Seriously Pink is the first pink coloured liqueur to be made in Australia. Like an artist mixing paint, for the winemaker, achieving the right colour was just as important as the end result. Its first release completely sold out in just one month.

Designed by Frank Aloi, Australia.

Core Cider

Core Cider is the latest product from the High Vale orchard in the foothills surround Perth, Western Australia. Core Cider contains no artificial colours or flavours and is made from organic apples grown on the High Vale farm.

The pure nature of the product lent itself to a clean, simple and sophisticated label design that would showcase the product. With this look in mind, a transparent ‘clear on clear ‘label stock was chosen and printed with 5 spot inks and a white silk-screen.

Designed by Braincells, Australia.

Rewind Coffee

My, how we love this brand. Rewind and Bomba go together like Paris and the springtime, like Charles and Ray Eames, like coffee and cream, even. When Rewind came to us with thoughts of bringing together premium coffee and a shared love of mid-century design, we were pretty damn quick to hop on the brand-wagon.

Designed for maximum retro-kitsch kitchen appeal whilst providing optimum storage conditions, Rewind is the result of months of design development. The canisters are food-safe, light-safe, steady-stackable in mix’n’match vintage colours, with a clever tightly-sealing lid that allows the coffee to breathe but not sweat and won’t dislodge during the thermal shrink-wrapping process or transit. Quite the design feat, really.

Designed by Studio Bomba, Australia.

Jacqueline Evans

The Jacqueline Evans story began in 1999 when Jacqueline first created customised skin care for a select group of clients when she worked as a naturopath in the United Kingdom. Since then, years of meticulous research have gone into product formulations. Products are based on the function of the ingredients and only the purest and highest grade natural and organic ingredients are used, including cold pressed oils, the best essential oils and beneficial levels of vitamins, minerals and herbals resulting in some of the most effective products in the world.

The amber glass used for all the packaging not only preserves the integrity of the contents better, it compliments the restrained typography and bold colour differentiation of the labels. The honesty and quality of this product is clearly communicated through a sense of nostalgia-induced trust. They just happen to look great all together on your bathroom shelf too!

Designed by Swear Words, Australia.

Heinz Farmers' Market

Taking consumers straight to the Farmer's Market with abundant, fresh vegetable photography, the keystone is reinvented as a market 'sign' embodying the naturalness of the market. It also won the Tenth International Food and Beverage awards.

Designed by Cowan, Melbourne.

Miniature Heroes

In the Heinz Baby Food portfolio, the Cans play an important role delivering wholesome, convenient baby food. Creating 'Hero' characters from the keystone involes Mum and Child alike whilst utilizing colour-ways from the Hero brand reinforces Heinz can food heritage and credentials.

Designed by Cowan.

Monteith's

With the proliferation of more youth orientated brands and changing tastes, the much loved New Zealand brand Monteith’s had become a little out of time. It was authentically old, but needed to be authentically cool.

Our challenge was to strengthen and deepen the brand – moving it on a generation, giving it the ability to be loved by more people on more occasions – without losing any of its rich provenance and pioneering West Coast spirit.

The signature 'barn door' label evolved to the appearance of
a book cover; the idea being that every beer variant tells a unique story. Patterns were introduced for depth and complexity – much like the beers themselves – and the illustration moved to a more visceral photographical style.

Designed by Designworks, New Zealand.

NZTE mission books

A suite of offshore mission booklets designed by Inhouse for New Zealand Trade and Enterprise. It won Bronze at Best Awards 2007.

Skylark Wine

A new range of wines designed by Inhouse for the New Zealand market.
These labels showcase the beautiful illustrations of Hello Von, a London based illustrator.

Australian Packaging Awards Winners

2009 Australian Packaging Award Winners Revealed

On Friday, 2nd October the Packaging Council of Australia (PCA) celebrated the 2009 Australian Packaging Award Winners at the Awards Presentation Dinner which was held at Peninsula, at the Docklands in Melbourne.

The Australian Packaging Awards are the premier Awards event recognising the best of Australia’s product packaging, highlighting the outstanding achievements of the industry and opening doors all over the world.

This year the highly anticipated PCA Best of Show was awarded to O-I Australia for their Lean+Green™ Light Weight Wine Bottle Range. Selected from all of the Gold winning entries, the Judges specifically applauded the impact of the lightweight wine bottle range for its sophisticated approach to sustainability and bringing Australian innovation to the attention of the highly competitive global wine market.

O-I has successfully reduced the weight of selected wine bottles by 18-28%, saving almost 20,000 tonnes of glass packaging/ annum. The flow-on effects include a 20% reduction in energy use and a carbon dioxide saving of over 11,130 tonnes per year. Equally impressive is a saving of 12% in water usage per container and overall water savings of 4,720kL per year.

Overall winners featured strong creative and original design trends and demonstrated significant achievements in innovation, functionality and overall point of sale impact.

This year the Judges were overwhelmed by the number of creative and innovative packaging solutions that were presented. They noted the excellent achievements throughout the product sector with a lot of work being done in weight and carbon footprint reduction as well as consumer awareness programs.

From hundreds of entries, representing the entire packaging supply chain, there were 31 outstanding winners.

Congratulations to all of the 2009 Australian Packaging Award Winners!

PCA Best of Show Award
The Best of Show is selected from the Gold winning entries. It is awarded to the entry that represents the greatest overall achievement in its category.

Entry Submitted By: O-I Australia
Package Title: Lean+Green™ Light Weight Wine Bottle Range
Package Component Manufacturer: O-I Australia (Adelaide Plant)
Package Designer Functional: Julian Ditchburn, Craig Ross
Package Owner: O-I Australia
Comments

The Judges specifically applaud the impact of the lightweight wine bottle range as a supplier initiative that benefits both customers and the industry as a whole. This innovation comes at a time when there is a confluence of imperatives at play. Issues of sustainability, missions, energy and moderation of packaging and resources are paramount, but so are matters of domestic manufacturing, economic viability and exports, and all are addressed through this solution. The saving of almost 20,000 tonnes of glass packaging a year has a massive flow-on benefit for industry and the environment. The reduction in cost, weight, energy and water usage from each bottle is staggering. The advances can potentially be applied to other products and, due to the sheer volume of the application, this design solution has the capacity to impact on millions of products worldwide.

Amcor Innovation Award
This Award recognises outstanding achievements in packaging innovation across the full range of materials, structures, components and developments. The packaging should be enhanced by innovative design and thinking, demonstrate a significant advance in technology or material usage and should deliver significant benefit to the market place.

GOLD
Entry Submitted By: ZORK Pty Ltd
Package Title: ZORK SPK - Sparkling Wine Closure
Package Component Manufacturer: Scholle Packaging
Package Designer Functional: John Brooks
Package Owner: ZORK Pty Ltd
Comments

The ZORK SPK is the world’s first re-sealable top for sparkling wines. This radical design move will change forever the presentation and closure of sparkling wine. It allows easy open and re-seal, which encourages consumption in moderation and extends the life of the product. Containing an ingenious 4 piece construction, the ZORK SPK features a soft seal which holds the pressure, a foil gas barrier to prevent flatness and oxidation, and a collet and cap locking mechanism. The ZORK SPK has a 40% smaller carbon footprint than the cork muselet and foil alternative, becomes a reusable re-sealer for other bottles for the rest of its working lifetime and is 100% recyclable. Judges were keen to recognise this breakthrough for its application in the wine industry worldwide.

Silver
Entry Submitted By: VIP Packaging & Preshafood Limited
Package Title: Preshafruit®
Package Component Manufacturer: Bottle and cap: VIP Packaging, Label: Wedderburn
Package Designer Functional: VIP Packaging
Package Designer Graphic Design By Pidgeon
Package Owner: Preshafood Limited
Comments

The use of High Pressure Processing (HPP) is growing in industry and this example is a first for fruit juices. Here the pack has been designed to suit the HPP process, with great success. In order to fit these small bottles inside the high pressure cylinder, designers have taken a lead from the demands of the process itself to create these ‘segment’ shaped bottles. Six bottles fit together to form a circle within the cylinder. They hold fast and neatly in this controlled position throughout the pressurisation process. The unique triangular shape is attractive and efficient. At point of sale it is one of a kind with an intriguing combination of fonts and graphics and a simple colour palette across the variants. The overall result echoes the contents: pure, clean and pristine.

Silver
Entry Submitted By: PlasPak
Package Title: Disposable Telepac
Package Component Manufacturer: PlasPak
Package Designer Functional: Fairmont Medical
Package Designer Graphic: Fairmont Medical
Package Owner: Fairmont Medical
Comments

Fairmont Medical’s Disposable Telepac provides an efficient solution for medical telescope sterilisation, transportation and reprocessing. Utilised in Australian and European hospitals, the unique design ensures there is no physical handling of the delicate and expensive medical telescopes until actual use in the operating room. This clever design meets an important industry requirement by overcoming an inefficient process of telescopes towel-wrapped on sterilisation trays. The custom-designed concertina-style storage tube can be retracted to reveal the telescope and avoid any further risk of contamination before use. The pack is tamper proof, robust and is designed to stack neatly courtesy of its square profile. The Telepac is manufactured using polypropylene for its strength and ability to withstand high sterilisation temperatures and it is also 100% recyclable.

Carter Holt Harvey Sustainability Award
This Award applauds packaging that has been reinvented or created to demonstrate a significant advance in environmental considerations and provides a benchmark for its product/market segment.
GOLD
Entry Submitted By: O-I Australia
Package Title: Lean+Green™ Light Weight Wine Bottle Range
Package Component Manufacturer: O-I Australia (Adelaide Plant)
Package Designer Functional: Julian Ditchburn, Craig Ross
Package Owner: O-I Australia
Comments

In a major breakthrough for bringing sustainable innovations to market, O-I Australia’s designers and manufacturing teams have overcome some formidable technical challenges. Although it will not seem noticeable to the consumer and indeed customers, the environmental and logistical impact of this development is massive. O-I has reduced the weight of selected wine bottles by 18-28% (saving almost 20,000 tonnes of glass packaging /annum). The flow-on effects include a 20% reduction in energy use and a carbon dioxide saving of over 11,130 tonnes per year. Equally impressive is a saving of 12% in water usage per container and overall water savings of 4,720kL per year. An additional achievement is the reduced carbon footprint in freight distribution to packers and customers around the world. The judges were eager to acknowledge the wholeof- industry impact of this lightweight glass.

Silver
Entry Submitted By: Carter Holt Harvey
Package Title: Cadbury Block Range
Package Component Manufacturer: Carter Holt Harvey
Package Designer Functional: Carter Holt Harvey ‘The Solution Centre’
Package Designer Graphic: Pinpoint Design Group
Package Owner: Cadbury Australia
Comments

The previous Cadbury pack with its metallised paper wrap was difficult to recycle, and more likely to be crumpled up as waste by the consumer as it was not perceived as recyclable. As a high volume product, the impact of this waste was a concern. Consumer research confirmed that in this new box alternative, 70% of packs are likely to be recycled, because it is easy to identify as cardboard waste. There are convenience benefits too. The pack allows easier access to portions during the life of the product and is now re-closable during use and even serves as a handy tray for sharing. This new box-style pack elevates the Cadbury brand to match the styling of many European brands and gives a premium appeal to the Cadbury block range, which is one of Australia’s favourite block chocolate products.

Silver
Entry Submitted By: Amcor Fibre Packaging
Package Title: Amcor Broccoli Chillfresh Pack
Package Component Manufacturer: Amcor Functional Coatings, Amcor Fibre Packaging
Package Designer Functional: Jason Johnstone, George Ganzenmuller
Package Designer Graphic: Andrew Barr
Package Owner: Amcor
Comments

Traditionally packed with ice in expanded styrofoam packs, broccoli requires a specific environment to protect its freshness and integrity. Amcor has developed a simple but effective high performance, more sustainable alternative to EPS foam. Made of white PET/paper functional laminate, this two-piece box incorporates an air gap for improved insulation, semi-leakproof inner and a quick assembly lid. The pack surface remains moisture and scuff resistant and can be printed to market requirements. The pack can handle direct ice packing which alleviates the need for a poly bag liner. The pack is also delivered flat - which brings supply and storage efficiencies - and flattens once more into a bale after use. The Chillfresh Pack is also recyclable through the current corrugated packaging recycling chain.

Bronze
Entry Submitted By: Colorpak Limited
Package Title: MYOB Mac Software Range
Package Component Manufacturer: Colorpak Limited
Package Designer Functional: Colorpak Limited
Package Designer Graphic: MYOB
Package Owner: MYOB
Comments

Another high volume product, this software pack is a commendable down-sizing of materials and waste in landfill. Two thirds of the previous pack was void filler, as the product was designed for maximum shelf space. The new box is less than half the size, and made from certified sustainable forestry management cardboard product. All products in the range are now packed in this smaller generic box, with a branded outer sleeve added to differentiate each product type. User guides that were previously printed are now downloaded as CDs prior to sale and accommodated inside the pack. This ‘on-demand’ style printing and packaging reduces waste and saves money.

Commendation
Entry Submitted By: BioPak
Package Title: BioNet
Package Component Manufacturer: AustNet
Package Designer Functional: BioPak
Package Owner: BioPak
Comments

Extruded netting is pervasive in both our shopping bags and in landfill, and although highly effective as a carryall, brings problems for the environment. Now this humble product has been reinvented as BioNet - made from a compostable polymer that is guaranteed to break down after 180 days in industrial compost. The biopolymer is easily extruded using existing equipment and performs just as well as traditional netting. It is available in a range of colours, tube diameters and strand gauges to suit varying applications.

Carter Holt Harvey Beverage Award
This Award considers aesthetics and functionality in conjunction with print, image, graphics and overall presentation appropriate to the market segment. Due account was to be given to innovative technology associated with form, functional enhancements, labelling, product protection and other surface treatments.

GOLD
Entry Submitted By: Graphic Packaging International Australia
Package Title: Ruski Lemon Range Multi Packs
Package Component Manufacturer: Graphic Packaging International Australia, Jaypak Cartons, Colorpak Limited, Foilmasters
Package Designer Functional: Graphic Packaging International Australia
Package Designer Graphic: Bicart- VOK Beverages
Package Owner: Diageo Australia, VOK Beverages
Comments

In a category that is increasingly cluttered and highly competitive, Ruski has carved an incisive visual niche. There is great design empathy in evidence here - the subtle colour palette is the perfect partner for the soft opalescent ‘wash’ of the liquid product that is visible within. The colour scheme of white and smoke-grey, on a silver metalised stock, is enhanced by a dash of red. The slim-line label is minimised in both colour and scale, yet has maximum impact and legibility. Emphasised by the repetition of the star in the circular neck label, the language is slick, credible and authentic. The vertical orientation of the logo and the star design works just as powerfully on the cardboard sleeve 4-pack.

Silver
Entry Submitted By: Visy
Package Title: Pristine Water
Package Component Manufacturer: Visy
Package Designer Functional: Visy
Package Designer Graphic: Luke Mangan
Package Owner: Luke Mangan Water
Comments

The choice of bottle shape is intended to elevate this bottled water away from the ubiquitous plastic silhouette we see everyday, and add a table-worthy elegance to this particular brand. Once again, minimum bottle space is accorded to the label itself which accentuates the slim bottle shape. Quiet, stylish graphics adorn self-adhesive labels front and back. A basic black colour scheme is lifted with a touch of red and is enhanced with a high-rise varnish. The result allows the pristine contents to remain the hero of the pack. Recycled PET is lighter in weight and brings supply chain efficiencies and cost savings.

Bronze
Entry Submitted By: Anthem Design
Package Title: Rosemount O
Package Component Manufacturer
Bottle: Amcor, Label Creation and Printing: Collotype Labels
Package Designer Functional: Amcor
Package Designer Graphic: Anthem Design
Package Owner: Foster’s Group Limited
Comments

Reiterating a trend of minimised label size is this design for Rosemount O. The narrow paper band is sensitively placed and decorated allowing the contents and the bottle shape to shine. Texture, rather than colour is used on this label to create interest. Expert control and precision printing of a tinted screen on metallised stock creates a ‘shimmering’ grey pattern that is tactile and adds to the premium effect. This triangular patterning is echoed on the neck label and in the colour of the soft grey cap. The black diamond is also repeated on the neck label for maximum impact and overall the effect is one of accessible good looks.

Colorpak Export Award
This Award recognises an Australian company achieving export business opportunities with the use of packaging specifically designed and developed for the export market.

GOLD
Entry Submitted By: Instant Rockstar
Package Title: Instant Rockstar
Package Component Manufacturer: CBA Mouldings
Package Designer Functional: Phil Schlemme, Ignacios Ramirez
Package Designer Graphic: Phil Schlemme
Package Owner: IRS
Comments

Making an impact overseas can be a challenge, considering the breadth of product on offer in foreign markets. But Australian companies continue to break through with quality products and confident packaging. This range is assertive and engaging and the clear and consistent branding offers a tangible attraction to new buyers. Providing labelling text translations for no less than eight countries shows a clear determination to remove any barriers to acceptance, and allow the product itself to connect with new markets abroad. Meanwhile each label also proudly carries its very own icon of Australian origin. The novel moulded star-shape in the lid and base of the tubs, allows the products to be stacked, interlocking them with consistent label position to the front. All of the packs are made with 100% recycled post-industrial plastics.

Silver
Entry Submitted By: Kez’s Kitchen
Package Title: Kez’s Candy Stripe Range
Package Component Manufacturer: Westbury Office Supplies
Package Designer Functional: Brandism Pty Ltd
Package Designer Graphic: Brandism Pty Ltd
Package Owner: Kez’s Kitchen
Comments

Kez employs the highest standard of presentation to transmit a notion of gourmet quality and gift-worthiness. This unmissable range creates an exciting display at point of sale. To further encourage trial in new markets, Kez goes that step further with crucial text translation of directions and contents, and concise product shots to aid product acceptance. Great care has been taken to create a world-class pack range, from the high-gloss precision print specifications, to the striking red and white striped scheme, right down to the presentation of pack weights and measures in both grams and ounces and the badge of Australian origin.

Bronze
Entry Submitted By: Icon Partners Branding and Design
Package Title: Waterwheel Fine Wafer Crackers
Package Component Manufacturer: Litho Super Pak
Package Designer Functional: Icon Partners Branding and Design
Package Designer Graphic: Icon Partners Branding and Design
Package Owner: Waterwheel Industries
Comments

This suite of packs is an ideal export product. Generous clear windows display the contents, overcoming any lack of product knowledge in a new market. The packs carry weights and measures in both grams and ounces, as well as a mark of Australian origin. A sophisticated graphic approach employs an image of wheat to convey a wholesome, natural grain message. This graphic is then rendered in a new colour for each flavour variant. This visual repetition links the packs in a simple way, and allows for easy identification, differentiation and selection among the range.

Heidelberg Labelling Award
This Award rewards excellence in the design, visual quality and technical execution of the label in conjunction with the other pack components as a finished product.

GOLD
Entry Submitted By: Mollydooker Wines
Package Title: Velvet Glove
Package Component Manufacturer: Saverglass, Collotype, Impressiv
Package Designer Functional: Sarah Marquis
Package Designer Graphic: Mash Design
Package Owner: Mollydooker Wines
Comments

Technical excellence takes this exquisite product to the lead, but it was the imagination exhibited by the designers that really captivated the judging panel. The glove-shaped label is die-cut from real French black velvet to give a sensuous, tactile surface, then is printed with whimsical illustration and typographics in silver foil. The back label, also die cut, carries all the technical and mandatory product information brilliantly, despite the size of the type and the challenges of foil printing on such a difficult substrate. The success of this print technology shows great skill and mastery of print craft. A wax neck-seal offers the ideal complement to the design work below. A voluptuous bottle shape is unimpeded by this diminutive label that skims its hips, and the result is beautiful and individual.

Silver
Entry Submitted By: Diageo Australia
Package Title: Bundaberg 101 Limited Edition Rum
Package Component Manufacturer:
Bottle: O-I, Penrith Label: Collotype, Adelaide Cap: Guala (Auscap), Victoria Gift Box: Hannapak, Sydney Shipper: Visyboard, Queensland
Package Designer Functional: Diageo Australia, Barker Gray
Package Designer Graphic: Barker Gray
Package Owner: Diageo Australia
Comments

In order to bring to life a captivating story from the brand’s history - namely a fire that burned the distillery to the ground - designers have researched vintage newspapers, fonts, motifs and textures to recreate a century-old feel for a memorial bottle and pack. The look is achieved by evoking the design livery of the times, then adding a whole new language of graphic effects to emulate fire damage, and combined expertly within a colourless palette. The clever irregularity of the die-cut labels and smoke-damaged vignetting give the pack a marvellous credibility. The companion box is printed with newspaper articles of the time, and has a similar burnt look. An instant sales success, the product was a sell-out.

Bronze
Entry Submitted By: Yates
Package Title: Yates Acticote – Water Shed Pack
Package Component Manufacturer: Arrow Plastics Pty Ltd
Package Designer Functional: Arrow Plastics Pty Ltd
Package Designer Graphic: Yello
Package Owner: Yates
Comments

Normal garden product tubs suffer all the harshness that weather can deliver to nurseries and home gardeners. They are required to be stackable, currently via a recessed lid. But this brings related problems of water and dirt pooling in the lid, and the subsequent deterioration of the label and breakdown of the appearance and the stability of the pack. Nurseries have therefore been forced to display the tubs indoors and away from other related products. This clever pack has solved all that by inverting the design: by using a raised lid and a recessed base. The tubs still fit together and are stackable, and ultimately, a new in-mould label overcomes the weather and water damage that plagued the previous self-adhesive labels.

Huhtamaki Brand Design Award
This Award recognises the deliberate creation of brand value through its packaging. The winning entry was to be either an existing brand for which the packaging has been redesigned and enhanced to create new value or a new brand that is differentiated in its category, primarily through its packaging.

GOLD
Entry Submitted By: Aperio Finewrap
Package Title: Leggo’s Authentico Fresh Pasta
Package Component Manufacturer: Aperio Finewrap
Package Designer Functional: Simplot Australia Pty Ltd
Package Designer Graphic: Cowan Design
Package Owner: Simplot Australia Pty Ltd
Comments

More than just the application of a logo, this category is about what the pack says about the brand. In a field offering some substantial and entrenched competition, Leggo’s has managed to eclipse them all with this clever example of brand communication. Invoking all the cues of ‘freshness’ - brown paper bags, clear plastic bags, matt surfaces, deli-style graphics, muted colours, uncluttered design - the designers have fashioned a wholesome and realistic version of the language of ‘fresh produce’ packaging. Here there is a narrative being communicated about the range, a subtext of credibility and a back-story of authenticity. The product is clearly visible through the clear section of the bag, as ultimate proof of its quality and freshness.

Silver
Entry Submitted By: Carter Holt Harvey
Package Title: Cadbury Old Gold
Package Component Manufacturer: Carter Holt Harvey
Package Designer Functional: Carter Holt Harvey ‘The Solution Centre’
Package Designer Graphic: Pinpoint Design Group
Package Owner: Cadbury Australia
Comments

The dark chocolate category is experiencing great activity and increased competition. Old Gold’s new sophisticated pack design has brought Old Gold seriously back into play with dark chocolate connoisseurs. Where the previous pack was dark and recessive, this new design manages to represent all the depth and darkness required to express the product, but does so without sacrificing impact and shelf appeal. Using powerful product illustrations, designers have managed to express an intensity of flavour through colour and contrast. This richness is enhanced with embossed gold foil, and the result is a new gravitas for Old Gold.

Silver
Entry Submitted By: Aldi Stores
Package Title: Brannans - Premium Angus Steaks
Package Designer Graphic: Motor Design
Package Owner: Aldi Stores
Comments

In the first real attempt judges have seen to break away from the conventions of the category, this range stands apart from the competition. Pack designers have used the sleeve to add more than just a brand name, and created an emotional connection through design. A silver foil substrate shines through to tell a premium story, while powerful product photography delivers eye and taste appeal. Extra care has been taken with the photography via the use of shallow depth of field and open space around the product to allow an uncluttered sophistication. The result is a very polished pack, with a brand language all its own.

Bronze
Entry Submitted By: Nature’s Selection Foods (Division of AAB Holdings)
Package Title: Deliciously Simple™
Package Component Manufacturer: Nature’s Selection Foods
Package Designer Functional: Nature’s Selection Foods
Package Designer Graphic: Nature’s Selection Foods
Package Owner: Nature’s Selection Foods
Comments

This pack innovation creates unique value for the product. It’s the first example seen where a piece of industrial design is applied to become part of the brand’s fundamental core premise. The brand name promises ‘simplicity’ and the pack proves it immediately. The tray is used both for mixing and cooking, as it won’t burn in the oven. It can even be used to transport the finished cake to school or the office. Standing on end at point of sale, the range merchandises extremely well. Powerful product photography that is almost life-size delivers the ‘delicious’ aspect of the brand promise, and a bold black and yellow scheme adds maximum impact.

MWV Family of Packages Award
This Award recognises the special association between a brand family. It was to be presented to two or more products designed to convey a common brand image over a range of products and or sizes.

GOLD
Entry Submitted By: Kez’s Kitchen
Package Title: Kez’s Retail Range
Package Component Manufacturer: Mayor Packaging
Package Designer Functional: Brandism Pty Ltd
Package Designer Graphic: Brandism Pty Ltd
Package Owner: Kez’s Kitchen
Comments

Kez has achieved a remarkable feat - connection not only across different substrates, shapes, sizes but even across sub-ranges. The brevity and silhouette of the Kez logo makes it an instant link wherever it is placed across this diverse group of products, packs, sizes and substrates. The powerful use of red and white allows the brand to live clearly and yet be remarkably adaptable. Whether on a white background or red, on stripes or individual portion packs with clear windows, the family link is unmistakable and proves that slavish replication of all graphic elements is not the only way to link a brand and build a brand story across a family of packs.

Silver
Entry Submitted By: Aldi Stores
Package Title: Café Bistro Range
Package Designer Graphic: Motor Design
Package Owner: Aldi Stores
Comments

Rather than being brand or ‘house’ focussed, this range is customer and product focussed, with careful consideration given to on-shelf attraction and table appeal. The range offers a mature colour scheme that successfully accommodates both connection and variety. It is expertly combined with the highest quality product imagery, sensitive branding iconography of the logo and cafe silhouette graphics. The visual language is one of continental style and confidence - a brand with its own narrative of quality and personality. Although the design has a degree of texture and complexity, the family links hold together across boxes and cello bags extremely well.

Bronze
Entry Submitted By: Alperstein Designs
Package Title: Luv a Bub
Package Component Manufacturer: Alperstein Designs
Package Designer Functional: Alperstein Designs
Package Designer Graphic: Alperstein Designs
Package Owner: The Royal Children’s Hospital Auxiliaries
Comments

Designers have created a series of flexible design elements to allow easy connection across a range of pack shapes and display requirements. The monochrome scheme is a powerful linking asset. Repetition of subtle stripes and stars creates an instant relationship between the various pieces of this collection. Patterning options of polka dots or stars, an undulating line, and an illustrated ‘bub’ provide further elements to be emphasised for differentiation where relevant, without disturbing the overall family links. The gift box styling is logical and appropriate to the product and its placement.

NCI Packaging Fresh Food & Table Ready Award
This Award rewards the effort that goes into the design and manufacture of packs of fresh and or pre-prepared food that is ready to eat without further preparation other than heating or dressing.

GOLD
Entry Submitted By: Cryovac Australia Pty Ltd
Package Title: Leggo’s Authentico Fresh Pasta Sauce
Package Component Manufacturer: Cryovac Australia Pty Ltd
Package Designer Functional: Outerspace Design Group
Package Designer Graphic: Cowan Design
Package Owner: Simplot Australia Pty Ltd
Comments

The strength of this handsome little tub lies in its wholesome credibility. Through a clever use of ‘brown paper bag’ aesthetics and deli-style graphics, the designers have created an authentic ‘fresh food’ look for the brand. Coupled with the visible section of the tub that displays the product within, the fresh appeal of this microwave-ready pack is obvious. But it is functional too. Holes in the rounded lid allow steam to escape while in the microwave, and the fibreboard sleeve insulates the pack for easy handling after heating. Flavour variants are clearly marked by a casual splash of colour. Aesthetically superior to its current competition, this honest, open, unadulterated presentation speaks volumes for the brand itself.

Silver
Entry Submitted By: Le Mac Australia Group
Package Title: Woolworths Fresh Deli Salads
Package Component Manufacturer
Label: Le Mac Australia Group, Tub: Cryovac Australia Pty Ltd
Package Designer Functional: Cryovac Australia Pty Ltd, Woolworths
Package Designer Graphic: Woolworths
Package Owner: Woolworths
Comments

An elegant new shape has transformed this plastic container into a presentable table-ready dish. The curved styling is attractive and allows the packs to nest together for efficient transport. Three handy tub sizes offer convenience and variety in the range on shelf and on the table. The lids are tamper proof and the tub can be easily cleaned and re-used. Superior clarity in the polypropylene (PP) material gives a clearer view of the contents, while a simple wrap-around label carries all branding and product information and is easily removed for pack reuse or for recycling. A unique linerless self-adhesive label has been used here, which delivers a significant advance in sustainability by eliminating the non-recyclable siliconised liners, and thereby greatly reducing landfill.

Bronze
Entry Submitted By: Aldi Stores
Package Title: Duchess - Crème Caramel & Panna Cotta
Package Designer Graphic: Motor Design
Package Owner: Aldi Stores
Comments

Classic good looks and expert typography combine with irresistible product photography to create this sensational pack. Warm, mellow tones carry a subtle, circular motif that insinuates a creamy, textural smoothness. Graphic design is economical and uncluttered, yet the effect is rich and highly evocative. This simple design format is in fact very sophisticated in its application, and the link from variant to variant is masterfully done. The delicious promise inherent in these beautifully executed outer wraps is substantiated instantly by a clear view of the product at the end of the pack. The tubs have a tamper-proof seal and both wrap and tub are recyclable.

Viscount Plastics Packaging for Industry Award
This Award recognises entries that demonstrate the most outstanding development in industrial packaging through expert knowledge of systems, manufacturing and materials.

GOLD
Entry Submitted By: PlasPak
Package Title: Disposable Telepac
Package Component Manufacturer: PlasPak
Package Designer Functional: Fairmont Medical
Package Designer Graphic: Fairmont Medical
Package Owner: Fairmont Medical
Comments

Fairmont Medical’s Disposable Telepac provides protective, sterilisation packaging for medical telescopes used in hospital operating theatres. This unique design has made a previously unproductive process, significantly efficient. The Telepac protects the difficult, irregular shapes of delicate, expensive medical telescopes that are ever-present in today’s hospitals. The tamper evident labelling ensures the sterilisation status, date and tracking of this equipment. The polypropylene (PP) construction withstands the high temperatures required during sterilisation and is 100% recyclable. The square end-section prevents rolling and breakages during use and allows for stacking. When required in theatre, the concertina storage tube can be retracted to expose the telescope for easy removal. The Telepac has provided a revolutionary change in the way telescopes are treated, transported, stored and used. It also saves time and money in an industry where these factors are incredibly important.

Silver
Entry Submitted By: A&C Packers Pty Ltd
Package Title: Barrier Layer Container 110Ltr
Package Component Manufacturer: Cypherco Limited
Package Designer Functional: Mark Stone
Package Owner: A&C Packers Pty Ltd
Comments

Another all-Australian design, this utilitarian pack hides some very sophisticated engineering thought. Plastic bulk containers for solvent-based agricultural products currently require an expensive fluoridation process. This pack eliminates that requirement through its use of a six layer barrier system based on high density polyethylene (HDPE) and polyamide, and a revolutionary new moulding process, patented to A&C Packers. This saves around 12% of manufacturing costs, and reduces transportation to external fluoridators, greatly reducing production time. Further, these containers have a squared profile - a first in this category of pack - which allows nine containers to a pallet, increasing the previous five per palette. The improved design means customers enjoy almost a 50% reduction in storage space and an overall freight bill reduction of around 15%.

Bronze
Entry Submitted By: Viscount Plastics
Package Title: Nally Merchandising Unit
Package Component Manufacturer: Viscount Plastics
Package Designer Functional: Viscount Plastics
Package Designer Graphic: Viscount Plastics
Package Owner: Viscount Plastics
Comments

The Nally Merchandising Unit makes light work of moving or displaying goods. Suitable for retail, industry or manufacturing this is an extremely versatile unit. It functions as a state-of-the-art pallet skid, compatible with hand trucks, and is washable and stackable for storage and returns. It also functions as a wheeled base, fitted with braked castors or swivel castors. It can be topped with a stack of standard creates or totes, or it can be fitted with a retail-ready display bin that can be dressed up as a highly presentable point-of-sale unit. Non-slip pads and stacking guides are built into the deck making it easier and safer to use. The unit is even RFID ready, meaning it can be tracked and traced through the supply chain.