Irving have been commissioned by the founders of The Bay Tree to overhaul their complete range of food products. In short their philosophy is that The Bay Tree food products offer a ‘helping hand in the kitchen’. Products such as ready made cooking sauces, pickles and condiments help busy people save time in the kitchen. All of the products are hand made in The Bay Tree kitchens rather than processed in a large factory. The best possible ingredients are used and were possible they are sourced locally – these ingredients are often reflected on the labels. The hands-on, informal and friendly approach of the founders Emma McDonald and Lucie Lewis is reflected in the design of the labels. Irving have been working with the celebrated British illustrator Chris Brown to bring charm, wit and a distinctive personality to the brand.
Designed by Irving & Co, United Kingdom.
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