Tuesday, May 12, 2009

The Wooden Spoon



Designed by Simmer, specialists in food branding.
For the chutneys labels we used hand lettering that was colour-inspired by the products themselves. The colours were incorporated into the woodcuts and the black tamper seal given a subtle premium varnish highlight. The logo was strengthened and simplified, the spoon shape is introduced to support the brand story and a gold inline added to the lettering to give a more premium feel.

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