Friday, May 15, 2009

Petrocoll Building Supplies


Latest work from Greek design studio Mouse Graphics.

TAAJ cosmetics





Thanks to Tommaso Nicolao of Id en Courbe for sending in his recent design project, the cosmetic line TAAJ.

Taaj is a cosmetic aromatherapy line based on the ayurvedic science. Products in India and France. The Identity translate the vivid color of India and the natural elements, in a contemporary western design.
Since 1999, Tommaso Nicolao has developed a creative collaboration with many different brands and retailers in the luxury and cosmetics industries.
Recent and past projects include corporate identity, packaging design and advertising for Perfumes GIVENCHY, ADIDAS, Hélena Rubinstein and many others.

Thursday, May 14, 2009

Tuesday, May 12, 2009

Widex







Good Morning Technology (GMTN) developed an exclusive and simple packaging system which contains the latest series of Widex ITE (InTheEar) and BTE (BehindTheEar) hearing aid.

Widex needed a new packaging strategy which could be instrumental in the cohesion and positioning of the new products in the market. A strategy that would entail less self-invented and produced design from the retailers in the international market – which devaluates the overall Widex brand and raise the cost of development.

As the packaging is opened, a simple two-layer raster effect shows a sound wave spelling out the Widex slogan ‘High Definition Hearing’.

Since the design was meant for universal shipping for a multitude of pro¬ducts, the inner layers of the packaging can be modified by the doctors to fit exactly the content most optimal for the end user. The included transportation pouch is designed to give maximum protection of the devices during transport and at the same time have delicate touch points with the refined hearing aid. To achieve this, we designed a double molded silicone container for the pouch that fits the whole series of devices, enabling Widex to use this packaging worldwide in all major markets with an increased brand value.

My favourite sweets and fruits





Designed by Raffaele Sabella of Sabice, based in Italy.

The Wooden Spoon



Designed by Simmer, specialists in food branding.
For the chutneys labels we used hand lettering that was colour-inspired by the products themselves. The colours were incorporated into the woodcuts and the black tamper seal given a subtle premium varnish highlight. The logo was strengthened and simplified, the spoon shape is introduced to support the brand story and a gold inline added to the lettering to give a more premium feel.

Bambarria Tequila


Cleverly designed by P&W Design Consultants
Using the unique feature of the bottle ( a glass blown cactus sprouting from a base) we recreated the story of how Mexico City was founded: the Aztec Emperor Moctezuma was told in a dream to form a great city when he saw an eagle with a snake in it's mouth sitting on a cactus. As the bottle is rotated (as shown in the picture), it gives the impression of the eagle landing on the cactus.
It won silver in the 2005 Epica awards.