Boost Your Wash

The Core has created the new pack design and structure for an innovative new product set to revolutionise the UK laundry industry. Developed by Challs International, Boost Your Wash is a brand new wash enhancer with a unique formula designed to transform any washing detergent into a powerful cleaner. And unlike washing powder, it has antibacterial properties, so it not only tackles stubborn stains but also kills bacteria, leaving laundry clean, fresh and odour and germ free.

Like its unique formula, Boost’s packaging offers a shake-up for the category. ”It’s a different kind of a design for a different kind of a product”, says Andy Briscoe, Creative Partner, The Core. “We wanted it to feel more like a little helper than a stain remover, so we deliberately distanced ourselves from the ‘scientific’ swooshes, molecules and atomic-era colours which dominate that category. The laundry cues are all there – the clothes, the open-air freshness, the burst of sunlight, but they come together in a new, contemporary illustrative style that sets Boost apart from its competitors.”

In a fixture dominated by tall bottles and big boxes, Boost’s structure is also set to make an impact on shelf. Bespoke designed by The Core, the bottle has a broad base and a stocky, curvaceous build that has something of the ‘little hero’ about it, with echoes of other small-but-powerful products like probiotics and energy shots.

Says Kieran MacSweeney, Sales Director of Challs International: “We’re really excited about the launch of Boost Your Wash as it brings something brand new to the UK laundry industry. Our research shows consumers are waiting for a product like Boost Your Wash so we’re confident it’s going to be a real success. The timing is good too as the tough economic conditions mean consumers are being financially conscious but still want the best results possible for their daily washing. Boost Your Wash will enable them to beat all of their laundry challenges including stubborn stains, odours and germs.”

Boost Your Wash will be available to retailers from the beginning of May, RRP £3.99, and launches to consumers later this year supported by a national TV campaign.

Designed by The Core, United Kingdom.

Vaska

Non-toxic and environmentally friendly laundry detergent packaging designed by Tomorrow Partners and Studio Backs.

Oepure

Oepure is an "egg" with photo-catalytic properties made of Japanese ceramics. Anywhere in the home, from the bathroom to your refrigerator, it absorbs and destroys smells, bacteria, moisture and even VOC. Its action lasts for years, and simply regenerates with sunlight.
This innovative yet very simple product deserved a case displaying its qualities : delicate, environment-friendly, easy to understand and to use. I designed the logo and packaging with these keywords in mind. The result is a simple cardboard case with an egg-shaped window, slowly unveiling the egg by opening like a flower around it.
To be more Eco-friendly the recycled cardboard box is printed with a vegetal ink, and folds without any glue.

Designed by Estelle Berger, France.

Macbar

Interesting little reusable container designed by Ran Lerner.

Momiji

Momiji packaging range consisting of message dolls, mugs and hand-held mirror, all designed by Pounce, United Kingdom.

The Balcony Gardener

The Balcony Gardener sells a unique range of beautifully packaged seeds designed by Chloe Dunne.

Twigs Plant Boutique

Twigs Plant Boutique is a company that specializes in plants for the home. This 'gourmet' line which features herbs and spices is perfect for the heart of the home-- the kitchen. The line consists of gourmet plant food, seeds for planting and pre-planted seeds that come in a biodegradable containers which can be placed in the soil to decompose. It is inspired by olive oil and vinegar bottles and the traditional design aesthetics that come with modern packaging of cooking-ware. The vibrant leaf-shaped images resembling a plant provoke feelings of a happy home with scenes of spring, gardens, flowers, etc.

Designed by Lindsay Perkins, a recent graduate of the Savannah college of Art and Design.

Foil

Latex free gloves packaging designed by Gabriel Morales, Spain.

Scanwood

Scanwood is Denmark's largest manufacturer of wooden kitchen utensils, selling their products in Europe and the Middle East. Scanwood wished to communicate the fact that their products are made through an environmentally friendly process and are of course also made from all natural materials.

By adding the package design a few very simple effects, the Scanwood brand and payoff: Designed in Denmark, made by Nature - comes to life, draws attention to the products and tells the story about sustainability and nature in a modern and appealing fashion.
This branded story is now visible and understandable across all different markets and languages giving the consumer an added experience and a sense of buying a product that grows straight out of the ground.

Designed by Goodmorning Technology, Denmark.

Vorner Household Products

Vorner home electronics products packaging designed by Vlada Gvoic, Serbia.

colo[r]evolution Fabric Dye

Guarany's Color[e]volution is the first cold water dye in the Brazilian market. The product's concept follows a trend which has been increasingly garnering attention in the fashion world: customization. Clothes are a way of expressing attitude, revealing your personal style. Following suit, Color[e]volution leaves the traditional way of selling fabric dye behind, offering instead a way of life embedded with a "customizable attitude". The language and packaging were conceived based on this strategy, matching each person with a color in which the attitude in question is represented, plus encouraging new interactions between them.

Guarany is a 100% Brazilian company (located in Itu, SP), with a 86-year history and 350 collaborators. Reaching over 50 countries, the company has a consolidated position in the international market as one of the most renowned manufacturers of handcrafting products, such as dyes and supplements.

Designed by A La Carte, Brazil.

La Sirena Utensils

La Sirena store kitchen utensils designed by Marnich.

Better Life

Designed by Halski Studio.

Get Clean

"Shaklee, a wellness company, relaunched their line of environmentally friendly cleaning supplies under a new name: Get Clean brings a friendly and natural approach to everyday cleaning by showing home life and natural elements juxtaposed and working together in surprising ways. The leaf­like shape in the logo is reflected in some of the packaging forms, which were carefully selected from stock forms. The packaging system allows consumers to create their own dilutions from the concentrated products, with re­usable bottles and a sticker system. This saves on packaging and transportation waste."

Designed by Turner Duckworth , (San Francisco, California).
Via AIGA Design Archives.