Puma Clever Little Bag

For the last 21 months we have been thinking about shoeboxes: how to fold them, how to ship them and how to reduce them. In the end, we decided to get rid of them altogether because along the way we discovered a new design solution….a “clever little bag”.

Why so clever? By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag. Now happy Puma customers will take home the clever little one instead. Oh, and that little bag is non-woven which means less work and waste (it is stitched with heat), and after accompanying you in your suitcase wherever you may go, our little friend is even recyclable.

With our "clever little bag", Puma kicks-off the next pivotal phase of its' sustainability program. The tens of millions of shoes shipped in our bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.

Designed by Yves Béhar of Fuse Project.

Fresh Kicks

Fresh Kicks is a new take on the common shoebox. Designer Stephanie Huang takes a literal approach on packaging fresh, cool shoes by vacuum-sealing the product like the way grocery stores do to maintain the freshness of their products. This approach also ensures the consumer does not take home the wrong pair of shoes, showcases the product (in a travel bag), and saves storage.
Fresh Kicks' is a new take on the common shoebox. Inspired by meat-packaging, designer Stephanie Huang takes a literal approach on packaging fresh, cool shoes.

Designed by Stephanie Huang.

Women's Day

This is a gift we created for our female clients for the International Women's Day. The package was created to conceal a watch and look like a small bag, since we know girls love to shop. The copy goes like this: "Woman, a small gift for you who present us everyday"

Designed by Liga Design, Brazil.

Clean Clothes for Dirty People (Student Work)

This is a Laundry detergent packaging concept, designed for a class assignment under the "One of many" idea, so you can take home not just a box, but a part of an experience.
This great laundry detergent is to be sold on those every-day laundromats, designed for young, fun-loving, mess-making kind of people, living on their own.
The concept is "Clean Clothes For Dirty People" - inspired by the washing machine drum structure, soap bubbles, new found sexy chic of laundromat and urban living.

Designed by Lee Coren, a 3rd year student at Shenkar College of Engineering and Design, Israel.

Depend Underwear in Colors and Prints

Available in April, Depend Underwear in Colors and Prints is the first product in the adult incontinence category that looks and feels like regular underwear and greatly reduces the anxiety and stigma associated with incontinence and the traditional white diaper.

The underwear itself, along with the packaging, includes separate masculine and feminine colors that offer more discretion. The packaging moves away from the obvious Depend branding in a 18-count package to a new 6-count package with clear cellophane that mirrors regular underwear. From the consumer point of view, we’ve learned that any packaging design that makes the product look more like traditional underwear – rolling them, smaller Depend logo, different colors – rather than white-diaper absorbent underwear will greatly influence their buying decisions and their improve their anxiety levels while in store.

Foil

Latex free gloves packaging designed by Gabriel Morales, Spain.

Black Bag Green Idea

The Black Bag is a shopping carrier. It folds into a handy triangle, easy to put it in your purse. It is small when folded and after expanding you can carry lots of shopping in it. It is designed not to loose shape after unfolding.

Designed by Miranda Laskowska, Poland.

colo[r]evolution Fabric Dye

Guarany's Color[e]volution is the first cold water dye in the Brazilian market. The product's concept follows a trend which has been increasingly garnering attention in the fashion world: customization. Clothes are a way of expressing attitude, revealing your personal style. Following suit, Color[e]volution leaves the traditional way of selling fabric dye behind, offering instead a way of life embedded with a "customizable attitude". The language and packaging were conceived based on this strategy, matching each person with a color in which the attitude in question is represented, plus encouraging new interactions between them.

Guarany is a 100% Brazilian company (located in Itu, SP), with a 86-year history and 350 collaborators. Reaching over 50 countries, the company has a consolidated position in the international market as one of the most renowned manufacturers of handcrafting products, such as dyes and supplements.

Designed by A La Carte, Brazil.

Migo Magi Key Wallet

This key wallet is used to put the license or vehicle registration certificate so those important papers will be attached to its key, not to risk being lost or scattered.

The brief concept is to make a cutting edge, classic and handmade package, just like the denim fabric which is used to made this key wallet. Instead of making a fully covered packaging, the open display yet its simple design is giving the privilege for the customer to be able to visually see and touch the product without being too bashful to ask the vendor to open the package for them when it's display on the store shelves.

The package itself made of cardboard with silkscreen process, can't we be more classic and handmade then this?

Designed by Migo Magi.

Walk Socks

Amazing tongue-in-cheek approach to sock packaging by Mouse Graphics.

Eureka

Designed by Arutz Onzaga & diana Gaitan of P576, Colombia.

X'mas Panetone

Farm (www.farmrio.com.br) is a clothing brand with more than 20 stores in Brazil. Every year they design a different package for the Panetone they give to their partners. (Panetone is a tall bread studded with candied fruits and nuts and enjoyed for its light, fluffy texture)

They commissioned me to design this year's Panetone. They gave me freedom to do what I wanted but I could only use 1 color. They also wanted the package to have something special, with a DIY feel, which relates a lot with the brand. So I came up with the idea of using the bottom of the package as gift tags that you cut and use
it as you wish.

Designed by Flavia Oliveira, Brazil.

Matryoshka

Designers from DarkDesignGroup created an unusual package for creative t-shirts.

Transparent form of Matryoshka - a completely new solution for such things as T-shirt. The original design and unusual shape make the package truly non-standard and attracts attention. Plastic packaging consists of two parts, is made by thermoforming.

Packaging-matryoshka won the silver medal of the International design competition packages Pentawards 2009 in the category Body-Clothing, worthily represent Russia among 750 works from more than 39 countries.

Socko

Socks targeted at the modern child designed by Anat Erez Fellner.

Geisha Tees (Student Work)

Nice fusion of oriental feel into the packaging of the Geisha T-shirt by Yayi Chang.

Prism Eyewear

Taking their inspiration from the idea of prisms and glass reflections, SabotagePKG has created a truly unique glasses case which looks like it has been carved from glass or crystallines. The result is as eyecatching as the glasses themselves, perfectly complementing the Prism brand’s positioning towards people for whom glasses are an important aesthetic accessory.

The completely transparent two-piece, injection moulded case stands upright and reflects the core idea that glasses are all about light and vision. The case design also stands apart from anything else on the market, giving the Prism brand real standout at point of sale.

SabotagePKG’s Creative Director, Sav Savva, comments: “Prism glasses are hand-made and hand-finished with great emphasis laid on combining traditional techniques with beautiful modern aesthetics. We therefore worked with these brand values to create something equally unique that would reflect the traditional function of glasses and add an aspirational, beautiful look to the packaging itself. It’s been very rewarding to see a number of famous faces already wearing the products.

Designed by SabotagePKG, United Kingdom
via: Lovely Package