
Snack sauces for kids.

Packaging design for a home brand of coffee.

Ready-to-use meat and sauce for the microwave
Designed by Roger Linders,a Dutch freelance designer with experience over 15 years of experience based in Rotterdam, Netherlands.




The sleek design of the Babicka bottle is a contemporary interpretation on the medicine bottles of old. Harking back to the babickas with their bottled tonics and tinctures, our design features a wooden stopper and simple 'handwritten' black on white labeling.
The overall design of the bottle is long and lean. Clean lines and cool frosted glass echo the purity and smoothness of the vodka showcased within. A green 'thujone-ometer' down one side of the neck marks the amount of thujone allowed by law in each bottle.
The Babicka bottle with its long, narrow neck is perfectly weighted for even pouring, making it a favourite of discerning bar staff.









How will this new milk packaging solution benefit us and the planet?
Bagasse is normally seen as a waste product and incinerated, thus creating air pollution. Making a milk package out of residual sugarcane fiber actually decreases air pollution, adds value to the package, it is environmentaly friendly and is a non-invasive resource. The use of bagasse, a renewable resource, helps prevent the destruction of 30,000 acres of forest land every year. This greener solution can replace plastic bottles and virgin tree based, paper laminated cartons, replacing it with a new alternative sugarcane lignin coating.
This material can stand temperatures up to 190 degrees Fahrenheit, is microwavable and freezer safe and extremely hygenic, having been sterilized and sanitized and exposed to high temperatues during the molding process. Sugarcane Bagasse is one of the most plentiful by products of the sugar production process, and for every ton of refined sugar produced, there are two tons of bagasse produced as well. Bagasse is extremely light weight and has excellent performance characteristics.
Bagasse is in itself an agricultural waste, it is represented as 100% recycled material. There is an abundant supply of bagasse in the world. What better way is there to make a milk paper carton than using abundant, sustainable, clean material made from agricultural waste!
When designing my package I wanted to have maximum shelf impact. I wanted to attract and target consumers as they walk down an aisle full of milk packages to motivate them and pick up Gotta Moo’s package. My goal was to incorporate fresh bold and lucid colors and also maintain the current color palette for milk flavors. Each carton has large readable text with fun, tasty and mouth-watering words, which describes milk as an enjoyable nutritious beverage, but also educates consumers about its package and how it benefits their health and the environment.
