Sunday, February 28, 2010
Wishbox
Wishbox is a new gift concept in Norway, the perfect gift for people who seem to already have everything. It comes in three different categories: sport, beauty and culture. In a wishbox there is a catalogue with several activities to choose from. The wishcard inside the box can be used as a voucher for the activity the presentee wants to honor. We made the packaging for the little lucky box, which goes without pictures, but uses strict geometric shapes and brilliant colors. You can find wishbox in several stores all around Norway!
Designed by bleed, Norway.
Thursday, February 25, 2010
Our Farm Milk
The small factory makes dairy production of the highest quality - without additives and preservatives, from non-polluting milk, very small parties and under the order.
Designed by Nadie Parshina, Russia.
Karadag Wine
The main idea is to remind on the disappearing breeds of animals and birds which live in Karadag. Karadag is a conservancy area on the pontic sea, in the crimea.
Designed by Nadie Parshina, Russia.
Wednesday, February 24, 2010
Spendrups Old Gold
Old Gold has been the flagship in the Spendrups brand portfolio since 1985. Noted for its design when it was launched, it has recently begun to fall by the wayside after a number of design updates.
The new decagon bottle and the clear design language take us back to another age. A golden tribute to the good old days of beer making, combined with a firm grip on the 21st century. The relaunch was a great success, despite the design upgrade being the only activity.
Designed by Neumeister, Sweden.
Tuesday, February 23, 2010
Nexus Showreel
Nexus is a production company and animation studio based in London and Paris. In early 2009, they called us to study a solution for their packaging system. Nexus represents 19 directors, which means 19 different show reels are produced and sent on demand. Therefore it is not possible to measure how many discs of each director is sent over a certain period.
Until then, Nexus was using jewel boxes that brought an environmental problem they wanted to tackle. Apart from being made of plastic, the jewel cases needed an envelope to be posted, increasing the amount of materials, cost and waste. Nexus asked us to create a recyclable pack that would at the same time be the DVD box and envelope. Also, it needed to be as cost effective as the jewel cases.
So our challenges were to make something flexible and editable, environmental friendly and cheap that would sit perfectly on a client's shelf or in the post box. We decided to use corrugated board for its lightness, resistance, flexibility and cost. What we discovered can be described as trying to make origami out of a pizza box. The result looks rather simple, but a great deal of effort was required to find solutions that would fulfil the briefing.
The only way to make these boxes cost-effective was to not print the directors' names on them. However, they would need to be identified. Our solution was to optimise the use of the adhesive tape that seals the box: it also acts as a binding device for a booklet that is printed at Nexus. As the receiver opens the box through the tear strip, the director name is revealed on the booklet. By doing so the cover is complete when the box is opened.
We also needed to identify the boxes on the spine. Our idea was to design the address field very close to it, so the label with the receiver's address is also printed with the director's name. When the label is placed on the box, the director identification falls on the spine.
Designed by Julia, United Kingdom.
Spiritualized 3 Inch CD
'Medicine' packaging for ‘Ladies and gentlemen we are floating in space' by Spiritualized. Each blister contained e 3 inch CD featuring one of twelve tracks which had to be popped through the foil in order to be played- All credits were printed onto a medicine information sheet and contained warning on the possible side effects of listening to the band.
Designed by Farrow.
colo[r]evolution Fabric Dye
Guarany's Color[e]volution is the first cold water dye in the Brazilian market. The product's concept follows a trend which has been increasingly garnering attention in the fashion world: customization. Clothes are a way of expressing attitude, revealing your personal style. Following suit, Color[e]volution leaves the traditional way of selling fabric dye behind, offering instead a way of life embedded with a "customizable attitude". The language and packaging were conceived based on this strategy, matching each person with a color in which the attitude in question is represented, plus encouraging new interactions between them.
Guarany is a 100% Brazilian company (located in Itu, SP), with a 86-year history and 350 collaborators. Reaching over 50 countries, the company has a consolidated position in the international market as one of the most renowned manufacturers of handcrafting products, such as dyes and supplements.
Designed by A La Carte, Brazil.
Schroeder
The milk fridge at your local grocery store has probably looked the same for eons. America's milk supply is seeing rapid consolidation, driving down prices. Industry leaders have increasingly turned to the development of consumer brands as a way to increase both sales and margins. The resulting proliferation of brands has placed pressure on smaller, regional dairies to differentiate their offerings in the marketplace. It was times for Schroeder to do something drastic.
Designed by Capsule, United States.
We designed a completely new look for Schroeder, one that communicated on three levels. The first level is a clean, white opaque package that communicated a European sophistication. The next level is the use of the words One, Two, Whole, and Skim each scaled reflect the fat level of the milk, The last is the use of rotating, esoteric phrases that spoke to consumers in an anti-marketing language. Phrases like for dreamers and optimists and for those who fall somewhere in between. The early results speak for themselves. Schroeder saw a sustained 15% increase in distribution due to their new packaging and 22% increase in sales of milk during a recessionary economy.
Designed by Capsule, United States.
Burned Wood Chic
The bottle of men's fragrance for Dior, realized with using of semi-burned wood, covered with resin to protect and to boost structure.
The combination between the texture of burned wood, shinny metal and transparency of the glass create very rich and unexpectable mix, which underline the value and positioning of the brand. The back side of the bottle is transparent which helps to check the rest quantity of a perfume.
Designed by Samal Dzmitry, France. He is a Contemporary Designer with 7 years of international experience, participated in European and World design conferences in Paris, Minsk and Helsinki. His wide experience in car design as well as his rich cultural background allows him to set higher creative standards and to arrive to cutting-age products.
Christopher & Mason
The artistic middle and lower class really need a brand of grocery they can identify and trust when browsing the aisle. Christopher and Mason looks to connect with certain people who appreciate great graphics but are not necessarily looking to pay for it. Christopher and Mason is printed on simple craft paper using only 2 colors (not spot) to keep costs down and be eco-friendly at the same time.
Designed by Alexis Champa
Monday, February 22, 2010
Raw Health
New brand creation. Redefining the raw food movement, taking it from niche to a universally understood and accepted concept.
Designed by Pearlfisher, United States.
Sunday, February 21, 2010
Motley Bird
The client wanted us to develop a brand identity and a product design for a new entrant in the non-alcoholic beverage industry. Dur idea was to create a product that combines classic barmixers with the functionality of an energy drink and a brand that addresses to urban creative leaders.
Awards that it won - Bronze World Medal at the New York Festivals, Distinctive Merit at Art Directors Club New York and Best Design 2008 at the Creative Review Annual.
Designed by STRANGE MATTER, United States.
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