Identity design by Addis Creson.
Packaging developed by Landers Miller Design.As the category creator, Kidfresh needed us to define this category in the consumer's mind to insolate the brand from future competition. We wanted to make sure that we portrayed Kidfresh as a healthy and fun food store for children, a unique line of freshly prepared kids meals to go, and a new lifestyle brand destined to become deeply coveted by moms, dads, and children alike. The bold and graphic design system appeals to the affluent urban mom's sensibility while making food fun for kids.
- Addis Creson
Kidfresh is a brand new lifestyle concept store that provides fresh, healthy foods especially for kids. The unique color-coded system of the products was our inspiration in creating the packaging, store graphics, signs, print collateral and website (www.kidfresh.com). As a startup store, we were involved not only in the strategy and visitor experience but also the naming of items such as "kidfresh2o," the "kidchen" and the "Kidfresh Dough Card"!
- Landers Miller Design
Designed by Lauren Golembiewski.
Honey Moon is a promotional wine bottle that would be sent out for the first day of summer. The concept is based on the the first full moon in June, which occurs near the first day of summer. It is seen as the most optimal time to harvest honey and thus, called the honey moon. The bottle would be sent to new clients, as we start our honeymoon for our sweet new business relationship. I also developed the typeface that was used for the logo.
Nice wine packaging from Osamu Akatsu.
Thanks to Sarah Clark of Frost* Design for sending in their lovely work.
Australian icon Donna Hay has teamed up with Australia’s largest independent design studio Frost* Design on a number of new ventures including packaging for a new food range as well as logo design, shopping bags and gift boxes. In 2008, donna hay released a range of baking products including Triple Chocolate Chunk Cookie Mix, Chocolate Chunk Cookie Mix, Oat & Cranberry Cookie Mix, Molten Chocolate Chunk Brownie Mix, Chocolate Cupcake Kit, Vanilla Cupcake Kit, Lemon and Coconut Cupcake Kit. For the various packaging needs, Frost adopted the donna hay mantra of “simple made special” and worked closely with Donna and her team to develop the food range’s own identity. Donna’s signature blue was enhanced with stitched ribboning and clean logotype in various colours from their brand palette. This, combined with beautiful photography has created packaging like no other.
Range of frozen desserts packaging designed by Creative Sponge.
Packaging for a premium supplier of 'thaw and serve' desserts. Our involvement included photography, art direction and packaging design for a range of cheesecakes and ice-creams. It was important that the photography worked hard to sell the product on-pack; the result, a mouth-watering and tempting range of scrumptious desserts.!
