

Designed by Elmwood.
“Nestlé was keen to bring dark chocolate into the mainstream using it’s much-loved Black Magic brand. It required a repositioning of the category as well as the brand and great packaging to communicate it.”





"Here’s a nice and elegant concept proposed by Simon in my packaging class. In fact, it’s a packaging system to replace all these ugly and dangerous blister packs. The small tubes can be reused for storage and the graphic system makes it easy to identify each electronic component. Of course, the best package is always the one that doesn’t exist, but if you have to design one, make it look nice and useful."



