PomeGreen Tea

DDC Creative Lab agency designed bottle shape and visual solution for a new product of BevMarketing Group Inc – the cold green tea containing pomegranate juice PomeGreen Tea.

The task of the agency was to create a package design, emphasizing naturalness, authenticity and individuality of the product, with reference to the traditional Eastern style.

The agency developed a low bottle, covered with shrink wrap and visual solution in fresh and emotional oriental style. Key design elements include painting, stylized traditional Chinese watercolor, juicy colors, folk motifs and Chinese calligraphy.

The work has entered a short-list of Identity: Best of the Best 2010 in the "Packaging Design" category.

Designed by DDC Creative Lab , Russia.

Sunshine Enema

Dark electro-pop group Marrow's latest album "Sunshine Enema" is quite innovative in that the tracks are all stored on a pill-shaped USB drive that is held in a faux-medicine bottle designed by group members Jeremy & Erin Fortes.

Sunshine Enema is the newest release from Marrow. 8 therapeutic tracks designed to make you shake your seriously gloomy ass!

We realized that it was essential for us to bring the same kind of inspiration to the branding of our own work as we would expect ourselves to deliver to any of our clients. Our first CD, ‘Quiet Desperation’, was beautifully designed, but it was still just a CD – and CD’s aren’t enough anymore. Thinking outside of the CD case was liberating.

We started brainstorming knowing two things – we wanted our music on a USB drive and we wanted the packaging to be humorous - a bright, glossy coating to the darker themes of the music. After about an hour, the plans for ‘Sunshine Enema‘ were fully realized – we would have a USB drive shaped like a pill nestled inside a pill bottle. Cotton and child proof cap, of course. The bottle would be sold inside of our own Marrow prescription bag, along with a t-shirt if desired. The bag would be stapled closed with our custom “dosing instructions” to aid any listener in how to use their new medicine, along with contraindications, common uses, and warnings to let the prescribed know that “There is no recommended dose. You are on your own.”

Ziba

An energy / weight loss drink for the young health-nut that wants to lose weight. The packaging strip doubles as a measuring tape to track your progress and the bottle's label marks how much you should drink during your workout to stay hydrated and healthy.

Designed by Laura Berglund, United States.

Balblair

Nice little scotch whiskey packaging designed by NTGJ, Portugal.

Breuckelen Gin

Breuckelen Distilling Company asked us to work with them on the branding of their new bottles and packaging.

Breuckelen Distilling is an artisan distillery located in Brooklyn, New York. They handcraft delicious gin from organic New York grains entirely within their Brooklyn location. Breuckelen is a tiny fraction of the size of typical distilleries but their production methods create products of the highest quality.

Breuckelen’s founder, Brad Estabrooke, is an ordinary guy with an extraordinary love of distinctive wines and spirits. He began studying the art of distilling almost two years ago now, and his passion for it has grown exponentially since his studies began.

Designed by I love Dust, UK.

Vaska

Non-toxic and environmentally friendly laundry detergent packaging designed by Tomorrow Partners and Studio Backs.

Mugo

The perfect mash up of the 3 things you love? Well yes, if designer Aaron Atchison of Feed the Beasts’ new project Mugo, has anything to say about it. Mugo is a USB flash based MP3 player and storage drive wrapped around an urban vinyl skin by acclaimed artists such as: Julie West, Shin Tanaka, Tougui, Yup and Pulco Mayo.

The packaging emulates the product by using a blind embossed box that acts as a foundation for custom designed labels. The labels can change to mimic the character or the personal style of it’s artist.

Designed by Mugo, United States.



via lovelypackage

Puria

Exclusive mineral water packaging designed by DreamerWorx.

Omega3 Kids

Fun and unique packaging that not only attracts kids in supermarkets but also a fun way to take their fish oil supplements.
Designed by TDA Advertising and Design, USA.

CasaVisco Makeover Challenge Winner

This unique creation was the winner of the The Package Design Makeover Challenge. This design found the right combination of proprietary form, taste appeal, and authentic Italian ingredients to move the CasaVisco brand in a new direction.

Estudio Ray re-Branded and re-designed CasaVisco into classic containers that correspond to the hand-made quality of the sauce inside.

Designed by Estudio Ray, USA.

Jan Robben

Jan Robben is a strawberry grower with a passion for his product, and a dedication to producing fruit of a higher standard than your ‘average’ strawberry. In 1998, his company was the first in the Netherlands to receive the Milieukeur certificate.* We designed a packaging that presented his strawberries in a way similar to a box of chocolates – as an exclusive, luxurious treat rather than a commodity. The packaging has a natural, intimate look-and-feel, featuring birds, Robbens’ butterfly logo and his signature, reflecting his personal devotion and care for the environment. This enabled Jan Robben to change his market strategy and achieve significant business improvement.

The objectives were to differentiate the product from the commodity competition, and successfully position it as a higher-margin product. Special emphasis also had to be placed on Jan Robbens’ personal care and passion, and the environmentally friendly processes with which the berries are produced.

*The Milieukeur certificate is awarded for special efforts in the field of natural, environmentally friendly production processes. Milieukeur products are very similar to organic products, but a limited amount of chemical crop-protection agents and artificial fertilisers are permitted in their production.

Designed by Reggs, The Netherlands.

National Coffees

Simon Lévelt wanted its premium range of National Coffees to attract a new target group: ‘Cultural Creatives’, who value peace, spirituality, creativity and social justice. They appreciate products that are made with care, and preferably organic. These consumers are critical about what they buy, and want to know the story behind the products. Reggs responded by designing a package that ‘tells’ this story at a glance, visualising the coffee’s heritage and the authentic character of its country of origin.

The objectives were to appeal to cultural creatives – in the busy retail environment – to buy a coffee that is ‘honest’ and carefully selected in its country of origin. This is now communicated immediately by the packaging, and presented in a way that appeals to the lifestyle and design preferences of cultural creatives.

Simon Lévelt has been passionate about coffee and tea for over 200 years: a passion that is translated into small-scale and traditional production processes, direct and fair trade, and a preference for organic ingredients. The company’s market model is built around sales via franchise shops, as well as indirectly via out-of-home and retail channels.

Designed by Reggs, The Netherlands.

CareMore Invitation

This sparkling wine bottle and packaging was developed as an invitation for our healthcare client, CareMore. They are holding an awards ceremony to honor their top sales people and wanted an elegant and unique way to present invitations to the employees that were selected to attend. The awards ceremony will take place at the Encore in Las Vegas, and I decided to design a champagne invite since this was a celebration. It was also Important to incorporate the look and feel of the Encore into the presentation. The Encore resort is decorated in red butterflies and luxury furnishings, so that is the creative direction we decided to take. The bottles are packaged in a tube to match the invite.

Designed by Maranda Mitchell who is working at Traffik, USA.

Memológica (Student Work)

Memológica is a game for helping children to study math in a funny and joyful way. Students between 7-10 years old usually think that math is boring, or have difficulties to learn the basic operations such as subtraction, adding, multiplying or dividing. And most parents would think looking for a conventional pedagogic game could help them.

But a simple pedagogic game would not be the real solution, as children play because they want, not because they need to. This is why the Memológica game has different rules that make children be more interested in playing.

Designed by Letícia Motta for her graduation project at UFRJ – Federal University of Rio de Janeiro.

Oepure

Oepure is an "egg" with photo-catalytic properties made of Japanese ceramics. Anywhere in the home, from the bathroom to your refrigerator, it absorbs and destroys smells, bacteria, moisture and even VOC. Its action lasts for years, and simply regenerates with sunlight.
This innovative yet very simple product deserved a case displaying its qualities : delicate, environment-friendly, easy to understand and to use. I designed the logo and packaging with these keywords in mind. The result is a simple cardboard case with an egg-shaped window, slowly unveiling the egg by opening like a flower around it.
To be more Eco-friendly the recycled cardboard box is printed with a vegetal ink, and folds without any glue.

Designed by Estelle Berger, France.

Pure and Nature

The Pure and Nature product group is a Kruidvat* private-label range designed for daily face and body skincare. Pure and Nature products consist of all-natural ingredients, and are the first private-label products in the Netherlands to carry the BIDH quality mark.**
Reggs created a design that is eye-catching on the shelves, but which also radiates a simple, uncomplicated look-and-feel that reflects and emphasises the products’ all-natural, high-quality characteristics. The Pure and Nature packaging makes an appealing, fresh and pure statement, in which the Kruidvat values also remain visible.
*Kruidvat Retail is part of A.S. Watson (Health & Beauty Continental Europe) BV and, with 941 stores, is market leader in the Benelux health and beauty sector.
** The BIDH mark guarantees that products do not contain any synthetic colouring, scent or preservatives, as well as any synthetic silicones, paraffin or other oil-based products. Furthermore, the natural ingredients have been, whenever possible, organically cultivated and have not been tested on animals.

As consumers become increasingly aware of the impact that products can have on their personal wellbeing, there is a growing demand for products that are honest and natural – such as natural cosmetics in the health and beauty sector. The ingredients in such cosmetics are environmentally friendly, which assures consumers that these are not only a healthy products you can trust, but ones that are also less harmful to the earth. The objective was to tell this story to consumers through every aspect of the visual design.

Designed by Reggs, The Netherlands.

Taaza Thanda Tea

The challenge was to combine the refreshing properties of a predominantly hot beverage (tea); hence the name Taaza Thanda (that means 'Fresh & Cool' in Hindi). The typography, colour palate, dynamic use of tea leaves and the model were creatively used to depict a cool 'hot' beverage.

Designed by DMA Yellow Works, India.

Macbar

Interesting little reusable container designed by Ran Lerner.

Mothercare All We Know

John Rushworth and Daniel Weil have designed the branding and packaging for All We Know, a new range of baby toiletries for Mothercare. The creation of a coherent and focused sub-brand enables Mothercare to draw on its reputation as a trusted brand whilst adding new elements that help to differentiate these products from the competition. The All We Know range contains natural extracts, is suitable from birth and has been tested by a panel of midwives.

The sub-brand is built around the name All We Know and is supported through the label copy, which gives clear information to the customer in a knowledgeable and calm tone of voice. All We Know label designs include the Mothercare symbol and name as the primary brand identifiers.

The range packaging has been specifically designed with a number of outstanding features. The bottle is very distinctive, as it represents part of the ‘m’ in the Mothercare symbol. The curved face fits in the hand, the flat end allows it to rest horizontally, practical for use in the bath, and the bottle is designed to be opened with one hand. When almost empty it can be turned on its head in order to get out the last drops. From the perspective of the retailer the bottle stacks easily and stands out on in-store shelf displays.

The range launched early this year and is now available worldwide.






Designed by Pentagram, United Kingdom.