Thanks to Àngela Sitjas of MD communications for sending in this contemporary piece of packaging work by Morera Design.
Morera Design Premium Identity has created the new image for Bezoya with a glass bottle design which reflects the essence and excellence of this water from Grupo Leche Pascual.
Exclusive for its exceptional purity, low mineralization and high quality design which makes it modern and contemporary. The tainted glass aims to isolate this water from sunlight mainiting it intact while identifying it as a premium product. Its volume design is synonymous of its remote origin, a place untouched by light and safe from the exterior.
Thanks to saiz roiz from Spain for sending this packaging work design by Super Studio.
"The latest collection of Ion Fiz presented this week at Madrid Fashion Week has a very singular novelty, came the birth of the first fruit of the union between a designer's inspiration and know of a great winemaker. A 2005 vintage wine author, elegant but with a heel, designed, dressed and labeled by the enfant terrible of Spanish fashion."
Thanks to Jelena Kovacevic for sending in more works of Wolff Olins.
Wolff Olins, one of the world’s leading brand consultancies, today announced details about their involvement in the concept, strategy, craft and launch of the new beauty brand, Living Proof on 5th of March.
Living Proof was founded in 2004 by Polaris Venture Partners co-founder Jon Flint on the premise that there have been few true innovations in beauty. He teamed up with fellow Polaris partner, Amir Nashat, MIT scientists Dr. Bob Langer and Dr. Dan Anderson as well as renowned stylists Ward Stegerhoek and Mitch DeRosa to find altogether new solutions to every day beauty frustrations. Today, the company is comprised of leading scientists and beauty veterans and is led by President and CEO Rob Robillard, formerly Worldwide General Manager of Kiehl’s Since 1851and Senior Vice President of Marketing of L’Oreal Paris.
For more information about Living Proof, please visit their website, you can also view Wolff Olins' True North here.
REX Design, based in São Paulo/Brazil, created the new Global identity of LUX soaps brand, from Unilever. Being partner of the company for the last ten years, the agency was hired to create a design system that would globally establish the LUX brand, unifying its packaging design in more than a hundred countries in which the brand plays.
In terms of product, the great novelty was the launch of a new Soft Skin platform. Bar and liquid soaps that have whipped cream as their basic ingredient, always mixed with another “culinary” item such as strawberry and macadamia.
In order to create innovative packs inside beauty soap category and also integrated to the new LUX Global visual identity, REX mixed the culinary and cosmetic universes. “We have found in this mixture a way to create an inspiring and attractive layout. The main ingredient (whipped cream) is not portrayed in its usual culinary look, but with its potential to arouse the other senses: the fluidity of its consistency and smoothness of its texture. The complementary ingredients appear out of focus, on a separate plan.”, comments Gustavo Piqueira, one of REX Design partners and Creative Director of the project.
You can view their "Cool reading collections" and "Bavaria Premium" too!
