


Packaging for Virgin Atlantic's business class lounge washrooms designed by Aloof Design. Practical and streamlined, the pack was developed with an arched base to keep the contents dry within the washroom environment.





Yes indeed, Rocamojo is a healthy full-bodied, 100% organically grown soy-based coffee alternative. Dr. Ron Marinaro, the founder of Rocamojo and successful wellness practitioner, had clients that consistently complained about what caffeinated coffee did to their psyche. With the help of his wife, he roasted a special blend of soybeans and thus began this new age beverage company to mellow the most agitated of souls.
It’s introduction called for an arresting image that had the capability of jumping off the shelves. EDG created a charismatic face to represent the Rocamojo product line, as well as their company, and had natural food and mass-market grocery store merchants lining up for orders.





"Marketing and Proposal Kit for Rice & Son Construction in Central Oregon - Designed to hold a proposal, portfolio, building specifications, client contracts and project change orders. Once the project is completed the whole thing is handed over to the customer for their records."


Winner of the MPA Roses Student Creativity Awards 09. The brief required the creation of a cereal range and supporting promotional material. My concept played with the themes of cheap and expensive. The outside of the box was designed to look simple, screenprinted in one colour per box with minimal layout split into 3 different themes; 1) food 2) shopping and 3) energy. The outside of the box includes a checklist that advises people on how to save money. While the inside of each box contains a free luxury item; Gucci handbag, Krug champagne and a Vertu phone. The intention is playful inviting people to cutout and make the items in order to cheer themselves up during the downturn.