Frutier Packaging

2creativo designed this Frutier packaging, gourmet sweets made of natural fruit.

CHALLENGE:
To design a package that shows the product and makes it attractive.
Coherence with the corporate identity and foresight of package adaptations to future extensions in the product range.

RESPONSE:
Attractive and exclusive packaging. The window of the pack shows the colourful sweets, contrasting with the black colour that it identifies the brand. The red colour of the inferior piece of the packaging personalizes the present product range.
A strip closes the box to reinforce the exclusivity of a gourmet product.

DEVELOPMENT of:
Naming, slogan, logotype, stationery, promotional element, copywriting management, design of the twisted form of the sweet, packaging and website.

Yauatcha

Designed by Made Thought for a popular London tea house/restaurant.

Koberg Vilt

Interesting and eye catching design by Silver, a design agency based in Sweden.

“Koberg Vilt is traditional Swedish food with a twist. Wild boar salami with chili and deer sausages with Bourgogne wine are just two of the many products made from game living on the Koberg estates. The vivid hunting colors and classic oak leaf patterns make the Koberg product line eye-catching.”

Kiss NY

Another Kiss range of product designed by Joshua Wong.

High end product line of artificial nails designed for European market to launch in high end perfumeries and boutiques. Simplistic, clean style designed to convey idea of modern New York fashion and to contrast competitors antique package.

Check out his "pure" packaging too!

Pure

Simple yet powerful packaging design by Joshua Wong.

Eco-friendly line of packages for an exclusive line of artificial nails for Walgreens. Printed with soy ink on recycled paper, a slimmer package size and thinner inner tray was introduced to fuse environmental awareness with beauty. Launched in 2008, Walgreens accepted 8 SKUs in the line for a record debut.

Ärta

New work from Seattle based Mint:

"Defeat Bland. Whether it’s bland food or bland houseware accessories, Ärta strives to reawaken the senses. We embraced this Chef’n motto and created striking packaging with contemporary, vibrant colors for three new product lines: Ärta Serve, Ärta Bar and Ärta Grind"

via : thedieline

Comfort Concentrated 3D

This latest project was sent in by our friends at REX design

The Brazilian agency REX Design has developed the packaging design for Unilever’s new launch of fabric conditioner in Argentina. Under the “Comfort Concentrado 3D”(“Comfort Concentrated 3D”) name, the product is three times more concentrated than the diluted version.

The project escapes from the visual design pattern of home and personal care products, approaching the cosmetics universe. “To attract consumers attention at point of sales, we have developed a layout with a technological look, inspired not in the cleanliness technology, but in the cosmetics one, creating icons which conveys the performance and the premium positioning of the product”, explains Gustavo Piqueira, REX Design’s partner and creative director of the project.
The new packaging design, printed in a sleeve film, integrates art with form, once
it moulds the PET bottle format - which also brings sinuous and refined shapes - helping to bear the concept of a high quality product and its effectiveness.