Because so many shoppers choose which brand to buy “while standing in front of the product,” he adds, the decision was made to change the Ugly Mug packaging from a design centered on coffee growers to something that would stress the brand’s “unpretentious” nature.
“It’s us,” Mr. Burleson says of the brand personality now on display. “It blew us away. It just fits, and there’s nothing like it on the shelf.”
The packages, in addition to the photographs of people who look as if they just woke up — or were just awakened to be photographed, and are none too thrilled about it — also feature wry comments.
CHALLENGE:
To design a package that shows the product and makes it attractive.
Coherence with the corporate identity and foresight of package adaptations to future extensions in the product range.
RESPONSE:
Attractive and exclusive packaging. The window of the pack shows the colourful sweets, contrasting with the black colour that it identifies the brand. The red colour of the inferior piece of the packaging personalizes the present product range.
A strip closes the box to reinforce the exclusivity of a gourmet product.
DEVELOPMENT of:
Naming, slogan, logotype, stationery, promotional element, copywriting management, design of the twisted form of the sweet, packaging and website.
“Koberg Vilt is traditional Swedish food with a twist. Wild boar salami with chili and deer sausages with Bourgogne wine are just two of the many products made from game living on the Koberg estates. The vivid hunting colors and classic oak leaf patterns make the Koberg product line eye-catching.”
High end product line of artificial nails designed for European market to launch in high end perfumeries and boutiques. Simplistic, clean style designed to convey idea of modern New York fashion and to contrast competitors antique package.Check out his "pure" packaging too!
