Friday, June 19, 2009

Flowessence (Student Work)




Rômulo Castilho designed this beautiful perfume for his academic project.

Ephit Vodka Bottles



Designed by Mallory Roynon, recently graduated in May 2009 with a Bachelor of Fine Arts in Graphic Design.
"I created the logo/identity for this brand of vodka (Ephit) as well as the packaging. Each flavor is a different story created by myself and those close to me. The front label is a story that one might say "ephit" to, but the back is a story of the same situation if done differently; hence the mixed solution on the back label.

This project was done in a graphic design theory class. The project was to create something based off of the film, "Run Lola Run." My idea was bad things happen, but how can they be turned around and done differently. What would the outcomes be? What would solve the problem? The class answer to my questions was alcohol. Hence my solution to the film and the questions I asked."

Thursday, June 18, 2009

L’Or de Jean Martell Cognac



Thanks to Dragon Rouge for updating us about their latest work - ‘ultra-premium’ cognac: L’Or de Jean Martell.

Taken from the press release :
Already one of the world’s leading brands of cognac and enjoying growing success in Asia, Martell is actively pursuing its strategy of expanding its presence in the world of luxury goods. For this reason, the company has decided to launch an ultra-premium product designed to embody the very essence of Martell cognacs and express the spirit of the brand among a target of exclusive connoisseurs.
L’Or de Martell will be competing against the most luxurious cognacs to become Martell’s sublime ‘more than perfect’ product.

To give full expression to the brand’s noble pedigree, Martell entrusted Dragon Rouge with the privilege of creating not only a packaging design for this ultra-premium product but also a narrative about the brand, which has been a loyal partner of the agency for many years, having already entrusted Dragon Rouge with the task of creating the new, highly successful market positioning for its XO product.
Three major challenges guided the creative research carried out by Dragon Rouge:
- Adopt the codes used by ultra-premium cognacs,
- Address extremely demanding consumers who share different cultural backgrounds (Russia, USA, China) yet who all delight in showing off their status and distinction.
- Lastly, remain consistent with the values defended by Martell and expressed in the other products in the range.

Based on a unique product that is exceptional in all respects and epitomizes the quintessence of the know-how acquired and developed by the brand for more than 250 years, the agency decided to make L’Or de Martell the fulfillment of the inventive and determined quest of Jean Martell to create his magnus opus.
For Dragon Rouge, this cognac draws its inspiration from a golden age in which exceptional know-how is wedded with ornamental elegance to give visible expression to perfect harmony. The agency proceeded to work around the concept of the Golden Number, leading the designers to imagine a bottle fashioned from pure crystal in which the precious liquid is concentrated in a single droplet suspended from an arch decorated by “Martell” arabesques in gold. The stopper, which also bears graphic elements comprising the Martell name, completes this ensemble with its semi-circular shape that both complements and enhances the balance of the object’s extremely voluptuous curves.
This bottle is the epitome of a creative and technical feat, the fruit of close collaboration with the Cristallerie de Sèvres glassworks.
And to crown it all, the bottle is presented in a casket that expresses the true sophistication of the brand (mole coloured textile with a metallic finish, decorated with the identity of L’Or de Martell).

With L’Or de Martell, Dragon Rouge combines its expertise in product innovation with its mastery of the very special codes prevailing in the world of high luxury.
Launched first of all in the United States and now available in Asia, this ultra-precious cognac has already enjoyed outstanding success all over the world.

Arthur Schreiber




Stunning design by Arthur Schreiber, a designer from Moscow.
"I especially love to do packaging for alcoholic and other beverages. All my work and free time i give to vodka' s and other drinks design (very interesting specialization) . I' m spent more than 10 years by packaging. I like everything creative, interesting and new."

Wednesday, June 17, 2009

Lola's Kitchen



Designed by Campbell Hay
"Lola’s Kitchen bake yummy cupcakes and bring them round to your house. The obvious popularity of this idea meant Lola’s needed a strong brand identity to help support their growth.
We coined the line ‘Hand Crafted Cupcakes’ to communicate the essence of what they do, and designed them an identity to illustrate the nature of their business across all media, from a sugar coated logo to pastel coloured stationery and packaging, and even – quite literally – the icing on the cake"
via: TheDieline

Wednesday, June 10, 2009

Vitamin






Robert Ferrell designed this series of Vitamin packages, working on typographic hierarchy and the 3D form.

Qbel




Designed by Louise Fili.
The package for Qbel, a new line of natural chocolates, had to look fun and trigger the taste buds. The lettering and image are influenced by the German “Object Poster” of the 1900s.