18 Rabbits

When Divinely D'lish, a beloved San Francsico granola brand, decided to expand their demographic, we started at square one, devising a more authentic brand story, crafting a unique company name, as well as creating a new brand aesthetic across all products.

Based on the founder’s own experiences as a child raising eighteen pet rabbits, the goal was to make the visual identity more distinct, easily recognizable, as well as fun. The bright color palette works as a labeling system, allowing the customer to easily identify their favorite flavor on the cluttered supermarket shelves, as well as signifying what products are wheat free, dairy free...etc.

Designed by Eric Janssen Strohl, United States.

Frolick Pet

Frolick is a small NYC based company with a big appreciation for the joy pets bring us. So much appreciation that they put the care and thought that is usually reserved for human products into the design of their pet products. This is a brand that's slick enough to appeal to a tech and design savvy urban professional, but also friendly and accessible enough for a suburban family.

We were tasked with capturing the energy and joy of this young company through its identity and packaging. We began with the brand mark, which is inspired by those exuberant moments when a pet and their owner are zipping to and fro as they frolick around a park. We then moved into developing packaging that emphasizes the loving relationship between pets and their owners for the company's core products: Snackers, Lasso, Lumina, Ergo, Playser, Catzip and Glowzip.

Designed by Hyperakt, United States.

TastyBone

Objective Studio, a brand and communication agency based in UK, adds a modern twist on traditional dog biscuit packaging and uses tongue-in-cheek copy writing creating a charming and simple design.

We were approached by Best Friends Pet Products to build the TastyBone brand whilst developing new packaging for this flagship product range.

The design of the new Tasty Bone range of packaging sets a new standard in its market.

The Simple exterior form, typographical layout and clear labeling have increased sales of Tasty Bone products by 400% (data accurate as of January 2008).

Our work in refreshing the Tasty Bone range including the revised brand and packaging was launched at the GLEE Exhibition in 2006 and has been extremely well recieved in the marketplace, allowing for exclusive stores such as Harrods & Selfridges to stock the range of Tasty Bone products.

As our working relationship with Best Friends contunues to go from strenght to strenght we are in the process of aligning the other product brands whilst repackaging many new, exciting products.

Embrace Pet Supplements

Some simple and pleasant looking supplements packaging for dogs & cats by Brand-image, Hong Kong. This packaging won a Silver Pentawards in the "other market" category.
via : Pentawards @ TheDieline