The 'On The Spot' packaging was modeled flat from an artwork cutter guide. Then accurately folded up, just like a real box.
This display unit was also visualised to show how the packaging would look sitting on a POS in store.
Another 3D render showing on shelf positioning instore.
By using a UV map (a process of flattening out the 3D model to a 2D template) means the label designs are then perfectly wrapped onto the product, with no distortion to the graphics.100% 3D modeling & rendering of the OXY packaging concept by Tim Cooper.
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