Designed by Designers Journey.
Bronze at Pentawards 2009, worldwide packaging design awards competition.
Nominated at Visuelt 09, Norway's largest competition for visual communication.
Madiran in South-West France is a simple countryside area as opposed to surrounding wine departments, often characterized by chateau´s and castles.
The client wished to transmit this rustic atmosphere.
The idea was to transmit an unpretentious "every day feeling" and to open a window to the smells, sounds and impressions of a simple life in the countryside.
We wanted to create an identity that would reflect this authentic background by melting humor and pairing suggestions with intimate and nostalgic values.
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