Friday, September 4, 2009

Willie's Supreme Cacao

WILLIE’S SUPREME CACAO

WILLIE’S SUPREME CACAO
WILLIE’S SUPREME CACAO
Another great packaging designed by Taxi Studio. It is the winner of six design awards including Cannes Design.
Willie’s 100% Chefs’ Cacao Bar needed a little sweetening. We tidied up the typography, introduced a Supreme brand identity and added the strapline ‘Grate in food. Great on food’ to communicate the product’s purpose.
Sales have increased significantly since the redesign; so has our award count.

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